I was browsing the Cordial Churchman website yesterday (new site rocks, by the way), checking out their new fall bow-ties, when I saw a link for "Pulpit Supply." I checked it out, but still didn't really understand what it was all about, so I asked Andy to explain it, and if he wanted to, write something up for the blog. So here it is, straight from the face (or neck, I suppose) of the company himself.
The collection has been in the ideation phase for
about a year. (I just wanted to use the word 'ideation'.) The Cordial
Churchman came along, almost accidentally, as something of a
market-disruptor, in that we offered handmade-to-order-in-the-USA bow
ties through a direct-to-customer, online, social-media-buzzed,
high-touch delivery format for half the price of Asian-made bow ties at
bricks-and-mortar retailers. Over the last few years, we've had lots of
inquiries from retailers interested in carrying our bow ties. Retailers
like Mast General Store and Levi's in the USA, and The Gentleman's Corner in Belgium, have carried the brand. Other stores like Ball and Buck and Just Madras have had us make their house label bow ties for them.
But we found that it was best to create a
new, top-shelf, more closely edited collection to offer to retailers and
their customers. Pulpit Supply is a way for us to introduce ourselves
to people through their trusted clothiers. While e-commerce is
incredibly exciting, there's still nothing like walking into a leathery
men's store and seeing customers physically
interacting with your product.
But Pulpit Supply is also a way for us to play a
little bit of hardball in the e-commerce side of the industry (Doesn't
it sound really sinister to say it like that?). Everybody has told us
that we need to raise our prices. We think it's wonderful that people
want to put more money in our pockets, but jacking our prices up would
undermine what The Cordial Churchman is all about. With Pulpit Supply,
we've put even more time, attention to detail, care in fabric selection,
and---everyone's favorite part of getting a bow tie parcel---fun
packaging, into a special collection. The line has a lot of coherence
where The Cordial Churchman stresses variety and options.
Tons of people tell us that The Cordial Churchman's
quality rivals any brand of bow tie on the market. So we're excited to
offer a little luxury to go with that quality in the introduction of
Pulpit Supply.
Finally, you may be
wondering about the name. Many people don't know that when I became a
minister at an old, established church, I quickly had to learn how to
stop dressing and acting like a college bum. I figured many other young
men out there were facing the same steep maturation curve as they made a
similar transition. So I was going to start a blog (that would, of
course, end in a book contract!) called The Cordial Churchman, showing young
ministers the joy and practical payoff of cultivating social and
sartorial graces. Thank God Ellie stole my title, because I would have
made a fool out of myself really fast. Pulpit Supply has a vocationally
related provenance as well. When a church is without a preacher, they go
looking for "pulpit supply" -- someone who can fill their pulpit while
they're looking for their next preacher. When you're a young seminary
student, you're desperate for preaching experience as well as cash. So
one of the best gigs you can get is a "stated pulpit
supply" arrangement with a church. We think there's something inherently
'preachy' about wearing a bow tie. Like it or not, you're telling
everyone something about yourself when you tie one up. The trick is, of
course, to make it seem natural, so that you can get your sartorial
point across without looking, or feeling, like a goober. Our part is to
provide the vestments; our customers will have to preach the sermon. Or
something like that. Of course, in the end, we just think it sounds
cool.
Cheers,
Andy
(you know it's a good post when the word "goober" follows hard after the word "ideation")
Check some of this stuff out:
The Wilbur
The Eli
(you know it's a good post when the word "goober" follows hard after the word "ideation")
Check some of this stuff out:
The Wilbur
The Eli
Handmade Lapel Flowers
There's a bunch more awesome stuff there. Neckties, scarves, and pocket squares. Check it out.
Thanks to Andy for providing the bulk of this post.
Conor



